Bruce Elkin Personal Life Coach | Life Design Coach

Coaching For Creating What Matters
- With Whatever Life Throws You

This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one."

- George Bernard Shaw


As well as writing Articles, my Simply Success Newsletter and my Create What Matters Most blog, I'm the author of these books and ebooks:


Although I work with clients from all walks of life, writers, artists and other creatives find my coaching approach particularly useful.

For more info, please check out my Writer's Coach page.


life coach helping celebrating with client

I have been a personal coach since the 80's, working with clients on 6 continents.

My first client was Sharon Wood, 1st N. American woman to summit Mount Everest. I helped her reinvent herself as a motivational speaker.

I was an Associate of the Action Studies Institute, a think-tank, developing generic skills for business and education.

I was an Advanced Instructor for Robert Fritz's Technologies for Creating program. I contributed briefing notes to Peter Senge's The Fifth Discipline Handbook.

I developed a Coach Training Program for Peer Resources in Victoria, BC. I've helped numerous coaches set up and implement their own Self-Directed Coach Training Program.


I consulted, coached, designed programs for, or facilitated training for such businesses and organizations as: ALCAN, Motorola, Advanced Ciba-Geigy, Scotia-McLeod, Control Data Institute, Touche Ross, Banff Centre for the Arts, The Open Learning Agency of BC, Mount Royal College, Sierra Club, BC, and numerous other schools, organizations and associations.

Executive and Professional Challenge Programs


I helped start the Banff School of Environment and a Faculty member.

I was the founding Director of Yamnuska Mountain School, transforming it from a money-losing YMCA program into a profitable, world-class Mountain Leadership school.

I developed an Executive Retreats Program for One Step Beyond Worldwide, in the Canadian Rockies.

For more info, please check out my Executive Coaching page.

Finding Purpose: How I came to develop my coaching approach.

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